Political parties and campaigning in Australia : data, digital and field / Glenn Kefford.
Kefford, Glenn, author.
2021
JF2112.C3 K34 2021
Available Online

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Title Political parties and campaigning in Australia : data, digital and field / Glenn Kefford.
Author Kefford, Glenn, author.
ISBN 9783030682347 (PDF ebook)
303068234X (PDF ebook)
9783030682330 (hbk.)
3030682331
DOI https://doi.org/10.1007/978-3-030-68234-7
Published Cham, Switzerland : Palgrave Macmillan, [2021]
Language English
Description 1 online resource : illustrations (some color)
Other Standard Identifiers 10.1007/978-3-030-68234-7 doi
Call Number JF2112.C3 K34 2021
Dewey Decimal Classification 324.70994
Summary Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21stcentury. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe. Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He is an Australian Research Council Discovery Early Career Researcher Award Fellow for 2019-2021.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Online resource; title from PDF title page (SpringerLink, viewed March 31, 2021).
Series Political campaigning and communication.
Available in Other Form Print version 9783030682330
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction
Theorising Contemporary Campaign Practices
Data and Analytics
Campaigning Online
Winning the Ground War
Data-Driven Campaigning: A View from the Ground
Voter Attitudes to Data-Driven Campaigning
Campaigning and Political Parties
Conclusions
Research Appendix.

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