Crowd-based business models : using collective intelligence for market competitiveness / Rajagopal.
2021
HD30.28 .R35 2021
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Details
Title
Crowd-based business models : using collective intelligence for market competitiveness / Rajagopal.
Author
Rajagopal, 1957- author.
ISBN
9783030770839 (electronic bk.)
3030770834 (electronic bk.)
9783030770822
3030770826
3030770834 (electronic bk.)
9783030770822
3030770826
Published
Cham : Palgrave Macmillan, [2021]
Copyright
©2021
Language
English
Description
1 online resource : illustrations (some color)
Other Standard Identifiers
10.1007/978-3-030-77083-9 doi
Call Number
HD30.28 .R35 2021
Dewey Decimal Classification
658.4/012
Summary
This book distinctively presents nine thematic discussions with live examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, and future perspectives in the context of crowd-based business modelling and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap on people-led enterprises by integrating the customer ideation process in developing crowd-based business models to achieve performance with purpose and proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada.
Bibliography, etc. Note
Includes bibliographical references and index.
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Access limited to authorized users.
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Description based on print version record.
Available in Other Form
Crowd-based business models.
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Table of Contents
Section I: The Crowd Foundation
Chapter 1: Crowdsourcing
Chapter 2: Crowdfunding
Chapter 3: Crowd-based Business Modeling
Section: II Crowd Dynamics in Business
Chapter 4: Decision Space: Collective Intelligence
Chapter 5: Crowd-based Business Leadership and Strategies
Chapter 6: Technology and Generation Next Business
Chapter 7: Consumer Behavior and Cognitive Theories
Chapter 8: Crowd-based Service Design
Section III: Times Ahead
Chapter 9: Future Perspectives.
Chapter 1: Crowdsourcing
Chapter 2: Crowdfunding
Chapter 3: Crowd-based Business Modeling
Section: II Crowd Dynamics in Business
Chapter 4: Decision Space: Collective Intelligence
Chapter 5: Crowd-based Business Leadership and Strategies
Chapter 6: Technology and Generation Next Business
Chapter 7: Consumer Behavior and Cognitive Theories
Chapter 8: Crowd-based Service Design
Section III: Times Ahead
Chapter 9: Future Perspectives.