Fintech strategy : linking entrepreneurship, finance, and technology / Pável Reyes-Mercado.
Reyes Mercado, Pável.
2021
HB615
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Fintech strategy : linking entrepreneurship, finance, and technology / Pável Reyes-Mercado.
Author Reyes Mercado, Pável.
ISBN 9783030539450 (electronic bk.)
3030539458 (electronic bk.)
303053944X
9783030539443
DOI https://doi.org/10.1007/978-3-030-53945-0
Published Cham, Switzerland : Palgrave Macmillan, 2021.
Language English
Description 1 online resource (1 volume) : illustrations (black and white)
Item Number 10.1007/978-3-030-53945-0 doi
Call Number HB615
Dewey Decimal Classification 658.421
Summary This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UNs Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pavel Reyes-Mercado is professor at Universidad Anahuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Palgrave studies in democracy, innovation, and entrepreneurship for growth.
Available in Other Form FINTECH STRATEGY.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Part I. The financial-entrepreneurial innovation-technology convergence
Chapter 1. How Fintech was born?
Chapter 2. Technological possibilities
Chapter 3. Entrepreneurship in the Fintech industry
Part II. Exploring opportunities in Fintech
Chapter 4. Dynamics of Fintech and the broad financial industry
Chapter 5. Financial consumer behavior and decision making
Chapter 6. Consumer segments in the Fintech market
Chapter 7. Differentiation and sustainable competitive advantage
Part III. Exploiting opportunities in Fintech
Chapter 8. Effectuation as a strategic approach
Chapter 9. Developing a product-market fit
Chapter 10. Measuring venture performance
Part IV. Broad outcomes of Fintech
Chapter 11. Societal outcomes of Fintech
Chapter 12. Designing a future for Fintech.

Browse Subjects

Show more subjects...

Statistics

from
to
Export