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Fintech strategy : linking entrepreneurship, finance, and technology / Pável Reyes-Mercado.

9783030539450 (electronic bk.)
3030539458 (electronic bk.)
303053944X
9783030539443

Cham, Switzerland : Palgrave Macmillan, 2021.

English

1 online resource (1 volume) : illustrations (black and white)

10.1007/978-3-030-53945-0 doi

HB615

658.421

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UNs Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pavel Reyes-Mercado is professor at Universidad Anahuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

Includes bibliographical references and index.

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Description based on print version record.

Palgrave studies in democracy, innovation, and entrepreneurship for growth.

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