Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments / Amelie Winters.
Winters, Amelie, author.
2021
HF5415.129 .W56 2021
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments / Amelie Winters.
Author Winters, Amelie, author.
ISBN 9783658347079 (electronic bk.)
3658347074 (electronic bk.)
9783658347062
3658347066
DOI https://doi.org/10.1007/978-3-658-34707-9
Published Wiesbaden : Springer Gabler, [2021]
Copyright ©2021
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-658-34707-9 doi
Call Number HF5415.129 .W56 2021
Dewey Decimal Classification 658.8/7
Summary Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed August 25, 2021).
Series Gabler research. Retailing and international marketing.
Available in Other Form Print version: 9783658347062
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt
Effects of Perceived Offline-Online and Online-Offline Channel Integration Services
Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.

Browse Subjects

Show more subjects...

Statistics

from
to
Export