Fashion communication : proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 / Teresa Sádaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig, editors.
FACTUM (Conference) (2nd : 2021 : Pamplona, Spain); Sádaba, Teresa, editor.; Kalbaska, Nadzeya, editor.; Cominelli, Francesca, editor.; Cantoni, Lorenzo, editor.; Puig, Marta Torregrosa, editor.
2021
HD9940.A2 F33 2021
Available Online

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Title Fashion communication : proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 / Teresa Sádaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig, editors.
Meeting Name FACTUM (Conference) (2nd : 2021 : Pamplona, Spain)
ISBN 9783030813215 (electronic bk.)
3030813215 (electronic bk.)
9783030813208
3030813207
DOI https://doi.org/10.1007/978-3-030-81321-5
Published Cham : Springer, [2021]
Copyright ©2021
Language English
Description 1 online resource : illustrations (chiefly color)
Other Standard Identifiers 10.1007/978-3-030-81321-5 doi
Call Number HD9940.A2 F33 2021
Dewey Decimal Classification 687.068/8
Summary These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Note International conference proceedings.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed October 5, 2021).
Added Author Sádaba, Teresa, editor.
Kalbaska, Nadzeya, editor.
Cominelli, Francesca, editor.
Cantoni, Lorenzo, editor.
Puig, Marta Torregrosa, editor.
Available in Other Form Fashion communication.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I: Digitalization in Fashion
Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation
Digital Fashion Competences: A Longitudinal Study
Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions
Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0A Case Study of Social Media Platform Store
Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry
Mediatization: Understanding the Rise of Fashion Exhibitions
Part II: Fashion Communication Strategies
Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital
Virgil Ablohs Contemporary Discourse: An Academic Approach to His Communication Strategies
Advertising Format Evolution in Fashion Brands Communication: Contagious Case Study 20102020
Millennials and Fashion: Branding and Positioning through Digital Interactions
Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture
Harpers Bazaar en Espanol (1967): The Failed Attempt to Start a Spanish Edition of Harpers Bazaar in the 1960s
Part III: Communicating Sustainability
Adolfo Dominguez: The Role of Sustainability on the Social Media Engagement in 2020
Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology
Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19
Dressed in Words: Crafting Slow and Fast Fashion Hashtags
100 Years of Fashion Activism: From the Womens Suffrage Movement to the US 2020 Elections
Rallying Hashtags as a Tool for Societal Change in Fashion
Intercultural Crisis Communication on Social Media: A Case from Fashion
Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time
Part IV: Fashion Storytelling
Grunigs Two-Way Model in the Fashion Films of Chanel N 5: The Film and the One that I Want
The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era
Luxury Fashion Storytelling: Branding Performance on Instagram
Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides.

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