Impacts of customer relationship management on development of corporations / Martin A. Moser.
Moser, Martin A., author.
2021
HF5415.5 .M67 2021
Available Online

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Title
Impacts of customer relationship management on development of corporations / Martin A. Moser.
Author
Moser, Martin A., author.
ISBN
9783658358358 (electronic bk.)
3658358351 (electronic bk.)
9783658358341
3658358343
DOI
https://doi.org/10.1007/978-3-658-35835-8
Published
Wiesbaden : Springer Gabler, [2021]
Copyright
©2021
Language
English
Description
1 online resource : illustrations
Item Number
10.1007/978-3-658-35835-8 doi
Call Number
HF5415.5 .M67 2021
Dewey Decimal Classification
658.8/12
Summary
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users. About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 16, 2021).
Series
Gabler theses. 2731-3239
Available in Other Form
Impacts of customer relationship management on development of corporations.
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Introduction
Literature Review
Methodology
Empirical Studies
Interpretation And Discussion Of Results
Summary And Conclusion
Bibliography.

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