Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
Sallis, James E., author.; Gripsrud, Geir, author.; Olsson, Ulf Henning, author.; Silkoset, Ragnhild, author.
2021
HD30.4 .S3513 2021
Available Online

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Title
Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
Author
Sallis, James E., author.
Uniform Title
Metode og dataanalyse. English
ISBN
9783030844219 (electronic bk.)
3030844218 (electronic bk.)
9783030844202
303084420X
DOI
https://doi.org/10.1007/978-3-030-84421-9
Published
Cham : Springer, [2021]
Copyright
©2021
Language
English
Language Note
Translated from Norwegian.
Description
1 online resource : illustrations (chiefly color)
Item Number
10.1007/978-3-030-84421-9 doi
Call Number
HD30.4 .S3513 2021
Dewey Decimal Classification
650.072
Summary
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 15, 2021).
Added Author
Gripsrud, Geir, author.
Olsson, Ulf Henning, author.
Silkoset, Ragnhild, author.
Series
Classroom companion. Business. 2662-2874
Available in Other Form
Print version: 9783030844202
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Online Access
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Preface
Part 1: Designing the Study
Chapter 1: Research Methods and Philosophy of Science
Chapter 2: The Research Process and Problem Formulation
Chapter 3: Research Design
Part 2: Data Collection
Chapter 4: Secondary Data and Observation
Chapter 5: Qualitative Methods
Chapter 6: Questionnaire Surveys
Chapter 7: Sampling
Part 3: Quantitative Data Analysis
Chapter 8: Simple Analysis Techniques
Chapter 9: Hypothesis Testing
Chapter10: Regression Analysis
Chapter 11: Cluster Analysis and Segmentation
Chapter 12: Factor Analysis
Part 4: Reporting
Chapter 13: Reporting Findings
Index.

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