Commercializing growth : connecting valuation with management and governance methodologies / Jerry Schaufeld.
2021
HD87.5 .S33 2021eb
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Details
Title
Commercializing growth : connecting valuation with management and governance methodologies / Jerry Schaufeld.
Author
Schaufeld, Jerry, author
Edition
[First edition]
ISBN
1484275020 (electronic book)
9781484275023 (electronic bk.)
1484275012
9781484275016
9781484275023 (electronic bk.)
1484275012
9781484275016
Published
[New York City] : Apress, 2021.
Copyright
©2021
Language
English
Description
1 online resource (113 pages)
Item Number
10.1007/978-1-4842-7502-3 doi
9781484275016
9781484275023
9781484275016
9781484275023
Call Number
HD87.5 .S33 2021eb
Dewey Decimal Classification
338.9
Summary
Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today--an arcane, statistical methodology--and bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor's efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers Who This Book Is For C-level management and above; corporate governance professionals; boards of directors; CEOs; venture and other investment organizations; business school academics, faculty, and students; and accounting, regulatory, and legal professionals.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Copyright Information
© Copyright 2021 Jerry Schaufeld. 2021
Digital File Characteristics
text file
Source of Description
Online resource; title from title details screen (O'Reilly, viewed February 7, 2022).
Available in Other Form
Commercializing Growth.
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Table of Contents
Chapter 1: Growth an Introduction
Chapter 2: Growth Rates
Chapter 3: Global Perspective
Chapter 4: Strategy and Business
Chapter 5: Organizational Impact and Corporate Culture
Chapter 6: Growth Resources Acquisition
Chapter 7: Allocation of Resources
Chapter 8: Market and Branding Considerations
Chapter 9: Capital/ Financial Considerations
Chapter 10: The Role of Technology
Chapter 11: Risks and their Mitigation
Chapter 12: Summary
Appendix A: Before you Initiate: Investigate.
Chapter 2: Growth Rates
Chapter 3: Global Perspective
Chapter 4: Strategy and Business
Chapter 5: Organizational Impact and Corporate Culture
Chapter 6: Growth Resources Acquisition
Chapter 7: Allocation of Resources
Chapter 8: Market and Branding Considerations
Chapter 9: Capital/ Financial Considerations
Chapter 10: The Role of Technology
Chapter 11: Risks and their Mitigation
Chapter 12: Summary
Appendix A: Before you Initiate: Investigate.