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Shaping the future of your business : how to enable your organisation to manage market changes and crises / Heino Hilbig.

Zukunftsmanagement für den Mittelstand. English

9783658353490 (electronic bk.)
365835349X (electronic bk.)
9783658353483
3658353481

Wiesbaden : Springer, [2022]

©2022

English

Translated from German.

1 online resource

10.1007/978-3-658-35349-0 doi

HD30.28 .H5513 2022

658.4/012

This book shows how companies can develop sustainable future scenarios for their own market in order to remain successful and profitable in the future. Most of those who thought they were operating in a stable market and were prepared for crises were disabused of their conviction by the Corona pandemic. But even less dramatic influences such as technological disruption or side attacks from outside the industry are massively changing the environment of companies and demand - latest now! - a rethink. A useful guide for managing directors, executives, marketing managers and planners with helpful tips, illustrative examples and an individually adaptable template for a future workshop. This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. Contents About the inability to predict the future Typical thinking errors when planning for the future Learning from the mistakes and successes of others Rules of the game of changing markets Toolbox for the future and future workshop The Author Heino Hilbig, management consultant and keynote speaker, worked for almost 30 years in technology-driven companies, dealing with innovation management and strategies for marketing and sales. Two more of his management related books have also been published by Springer Gabler.

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed February 11, 2022).

Print version: 9783658353483

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