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Intro
Preface
Contents
About the Editors
Blockchain Applied to Marketing
Marketing SeeLigg, a Private Electric Chargers Sharing Network
1 Introduction
2 The Road to Electric Vehicles
3 The SeeLigg Project
4 Achieving and Maintaining the Network Effect
5 Discussion
6 Conclusion
References
Application of Smart Contracts in Online Product Procurement
1 Introduction
2 Background
3 Application Modules
4 Database Model
5 General System Requirements
6 Functional Model Based on Use Cases
7 Architecture
8 Component Diagram

9 Deployment Diagram
10 Results
11 Conclusions
References
Investing with Cryptocurrencies Between Risk and Profit
1 Introduction
2 From Blockchain Technology to Cryptography: Ethical Aspects
3 Methodology
4 The Handling of Cryptocurrencies in Colombia
5 Results
6 Conclusions
References
Drivers of e-Relational Capital in the Retail Industry
1 Introduction
2 Literature Review
2.1 Customer e-WOM
2.2 Supplier e-WOM
2.3 Study Hypotheses
3 Methods
3.1 Research Instruments, Variables, and Measures
3.2 Sampling Procedure and Data Collection

4 Results
4.1 Study One: A Customer Perspective
4.2 Study Two: A Supplier Perspective
5 Discussion and Conclusion
5.1 Key Findings, Contributions, and Implications
5.2 Limitations and Further Recommendations
5.3 Concluding Remarks
References
Innovative Business Models and Applications for Smart Cities
Cultural Micro-nodes for Smart Cities
1 Smart City and Cultural Attractiveness
2 From Creative Style to Digital Asset
3 Community Value Assembly
4 Summary: Cultural Immersion
References

Sociocultural Trend Reports as an Intelligence Tool of Strategic Cultural Management
1 Introduction
2 Trends Management
3 The Nature(s) and Categories of Trend Reports
4 How to Build a Report for Strategic Insights
5 Conclusion
References
Employing Trait Emotional Intelligence in an Adaptive E-learning Environment
1 Introduction
2 Literature Review
2.1 Trait Emotional Intelligence Theory
2.2 Achievement Emotions Questionnaire (AEQ)
2.3 Hierarchical Cluster Analysis
3 Method and Design
3.1 Study Design
3.2 Participants
3.3 Instruments

3.4 Procedure
4 Results and Discussion
5 Conclusion
References
Cyber-Physical Systems and Digital Twins as a Concept of Building the World of Intellectual Technologies and Management of Production Processes
1 Introduction
2 History and Development of Cyber-Physical Systems and Digital Twins
3 The Concept of Building a World of Intelligent Technologies: Comparison and Interrelation
4 Manufacturing Process Control Concept Using Digital Twins and Cyber-Physical Systems
5 Conclusion
References

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