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Ecommerce reimagined: retail and ecommerce in China / Sharon Gai.

9789811900037 (electronic bk.)
9811900035 (electronic bk.)
9811900027
9789811900020

Singapore : Palgrave Macmillan, 2022.

English

1 online resource

10.1007/978-981-19-0003-7 doi

HF5548.325.C6

381/.1420951

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the worlds largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinas market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space. Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

Print version: 9789811900020
ECOMMERCE REIMAGINED.

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