The right sensory mix : decoding customers' behavior and preferences / Diana Derval.
Derval, Diana, author.
2022
HF5415.32 .D47 2022
Available Online

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Title The right sensory mix : decoding customers' behavior and preferences / Diana Derval.
Author Derval, Diana, author.
Edition Second edition.
ISBN 9783662637951 (electronic bk.)
3662637952 (electronic bk.)
9783662637944
3662637944
DOI https://doi.org/10.1007/978-3-662-63795-1
Published Berlin : Springer, 2022.
Language English
Description 1 online resource : illustrations (chiefly color).
Other Standard Identifiers 10.1007/978-3-662-63795-1 doi
Call Number HF5415.32 .D47 2022
Dewey Decimal Classification 658.8/342
Summary Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: Decode peoples behavior and preferences scientifically Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) Shape attractive products and services for every local market Devise immersive experiences for each persona Combine smart sensors and human senses in a powerful and ethical way Systematically increase the innovation adoption rate Invent planet and people-friendly futures.
Note Previous edition: 2010.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Management for professionals.
Available in Other Form Right sensory mix.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Magnetic Sense, AI, and the Future of Mobility
2. Taste, Product Preferences, and the Future of Shopping
3. Polarized Light, Space Exploration, and the Future of Luxury
4. Colors, the Microbiome, and the Future of Beauty
5. Space and Time Perception, XR, and the Future of Communication
6. Sense of Motion, eSports, and the Future of Entertainment
7. Sense of Smell, Biomarkers, and the Future of Health
8. Sense of Status, Serious Gaming, and the Future of Work
9. Sense of Touch, Vibration, and the Future of Human Experience (HX)
10. Sound and Voice Perception, IoT, and the Future of Living.

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