Intro
Preface
Contents
Editors and Contributors
Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets
1 Introduction
2 Organizational Agility
2.1 The Concept of Organizational Agility
2.2 Marketing Agility
3 Marketing in Hyper-connected Environments
3.1 New-Age Digital Technologies in Marketing
3.2 Digital Platforms, Business Model Innovation, and Marketing Agility
4 Marketing Management Support Systems and Marketing Agility in Hyper-connected Environments

4.1 Marketing Management Support Systems
4.2 New-Age Technologies and Marketing Management Support Systems
4.3 IT-Enhanced MMSSs and Marketing Agility
5 Conclusion
References
Neuromarketing for Design Thinking: The Use of Neuroscientific Tools in the Innovation Process
1 Introduction
2 Neuroscience Applied to Marketing
2.1 Neuroscience Methods Applied to Market Research
3 Organizational Innovation
3.1 Use of Neuroscience Tools in DT Process
4 Ethical Considerations When Using Neuroscientific Tools for Commercial Purposes
5 Conclusions
References

Surfing on Big Data: Automation and Data Mining as a Marketing Strategy
1 Introduction
2 Big Data Everywhere
2.1 Big Data Marketing
3 Approaching the Concept of Artificial Intelligence and Its Business Implications
3.1 Machine Learning and Marketing
3.2 Algorithms and Human Action. When the Machine is Already More Effective Than the Human
3.3 Voice Recognition. Last Frontier ... or Not
3.4 Deep Learning. One Step Further
4 Opportunities
4.1 No-Coding Low-Coding Philosophies. Democratising Artificial Intelligence from a Technological Perspective

4.2 The Rise of Automation Tools
4.3 Proprietary Algorithms for the Businesses of the Future
4.4 Developing Entrepreneurial Ecosystems, the Value of Innovation, Innovation Ecosystems
5 Risks and Weaknesses
5.1 Cybersecurity. The Invisible Threat.
5.2 Legal Certainty. The Threat to the Digital Industry Behind Physical Borders.
5.3 Algorithm Bias
6 Conclusions
References
Video Recruitment: Online Perspectives and Implications for Employer Branding
1 Introduction
1.1 Literature Review and Theoretical Framework
2 Methodology
2.1 Data Collection

2.2 Data Analysis
3 Research Results
3.1 LinkedIn Users' Comments
3.2 RecRight's Content on Video Recruitment and Employer Branding
4 Research Implications
5 Research Limitations and Future Research
References
The Future of Work: Personal and Engaging Practices for a Superior Productivity
1 Introduction
2 Conceptual Background and Hypotheses
2.1 The New Ways of Working (NWW)
2.2 The Relationship Between Employee Engagement and New Ways of Working
2.3 The Relationship Between Employee Engagement and Productivity at Work in the Context of New Ways of Working