Toolbox digital business : leadership, business models, technologies and change / Ralf T. Kreutzer.
Kreutzer, Ralf T. author.
2022
HD58.8
Available Online

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Title Toolbox digital business : leadership, business models, technologies and change / Ralf T. Kreutzer.
Author Kreutzer, Ralf T. author.
Uniform Title Toolbox für Digital Business. English
ISBN 9783658370176 (electronic bk.)
3658370173 (electronic bk.)
9783658370169 (print)
DOI https://doi.org/10.1007/978-3-658-37017-6
Published Wiesbaden, Germany : Springer, 2022.
Language English
Description 1 online resource (xxi, 561 pages) : illustrations (some color).
Item Number 10.1007/978-3-658-37017-6 doi
Call Number HD58.8
Dewey Decimal Classification 658.4/06
Summary This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed May 20, 2022).
Series Management for professionals, 2192-810X
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Record Appears in Online Resources > Ebooks
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Chapter 1. The world in transition
Chapter 2. Analysis and design of a digital business performance
Chapter 3. Eight fields of action for building digital excellence
Chapter 4. Change management - shaping change processes successfully.

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