Intro
Preface
Structure of the Book
Part 1: Public Sector Marketing Communications and Brand Management
Part II: Public Relations and Trade Fairs
Part III: Public Sector Communication Ethics and Recommendations
Contents
Notes on Contributors
List of Figures
List of Tables
Part I: Public Sector Marketing Communications and Brand Management
1: Introduction to Public Sector Marketing Communications in Africa
Introduction
Public Sector Marketing Communications
Marketing Communications in Africa's Public Sector: Issues to Consider

Marketing Communications as a Promotional Tool in Africa's Public Sector
The Role of Public Relations in Public Sector Organisations
The Use of Public Service Advertising Campaigns
The Use of Trade Fairs (Exhibitions) Organised by the Public Sector
Brand Communication, Image, and Reputation of Public Sector Organisations
Social Media Adoption in Africa's Public Sector
Integrated Marketing Communications (IMC) in Africa's Public Sector
Public Sector Communication Ethics
Conclusion
References
2: Public Sector Branding in Africa: Some Reflections
Introduction

Benefits of Brand Communications in the Public Sector
Brand Communications in the African Public Sector
A Glimpse at the African Brand
Challenges of Brand Communications by the African Public Sector
The Critical Success Factors for Public Sector Branding in Africa
Conclusion and Recommendations
Limitations and Suggestions for Future Research
References
3: Marketing Communications Strategies for Public Transport Organisations
Introduction
The Public Transportation Context
Integrated Marketing Communications
Manager's Responsibilities
Customer Engagement

Information
Education
Developing User Information Systems
External Communications
Online Engagement
Website
Social Media
Email Marketing
Mobile Applications
Chatbot
The Country Context
Conclusion
Recommendations for Managers
References
4: Positioning Public University's Brand Through Marketing Communications: Practical Recommendations and Implications
Introduction
Higher Education in Nigeria
Branding Higher Education in Nigeria
Stakeholders for Marketing Communications in Nigeria

The Marketing Communication Plan for Public Universities in Nigeria
The Strategic Plan
The Marketing Communication Team
The Team
The Leadership
The Audience
The Plan
The Liveries
Marketing Communication Plan
Why Are We Communicating?
What Are We Communicating?
How Are We Communicating?
Where Are We Communicating
When Are We Communicating
Key Performance Indicators
Conclusion
References
5: Internal Marketing Communications in Ghana's Public Sector: Conceptualisations and Extension
Introduction
Literature Review