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AI -- the new intelligence in sales : tools, applications and potentials of Artificial Intelligence / Livia Rainsberger.

KI -- die neue Intelligenz im Vertrieb. English

9783658382513 (electronic bk.)
3658382511 (electronic bk.)
9783658382506
3658382503

Wiesbaden, Germany : Springer, 2022.

English

1 online resource (xviii, 166 pages) : illustrations

10.1007/978-3-658-38251-3 doi

HF5438.35

658.8/10028563

This book provides a concise overview of the potential uses of artificial intelligence in sales: AI can find potential prospects, generate leads, identify customer needs, calculate buying probabilities -- and much more. But what is behind terms like Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing or Sales Management Intelligence? Where is the potential for sales organizations? And how will AI change sales? The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies.

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Online resource; title from PDF title page (SpringerLink, viewed October 10, 2022).

Print version: 9783658382506

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