AI -- the new intelligence in sales : tools, applications and potentials of Artificial Intelligence / Livia Rainsberger.
Rainsberger, Livia, author.
2022
HF5438.35
Available Online

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Title AI -- the new intelligence in sales : tools, applications and potentials of Artificial Intelligence / Livia Rainsberger.
Author Rainsberger, Livia, author.
Uniform Title KI -- die neue Intelligenz im Vertrieb. English
ISBN 9783658382513 (electronic bk.)
3658382511 (electronic bk.)
9783658382506
3658382503
DOI https://doi.org/10.1007/978-3-658-38251-3
Published Wiesbaden, Germany : Springer, 2022.
Language English
Description 1 online resource (xviii, 166 pages) : illustrations
Item Number 10.1007/978-3-658-38251-3 doi
Call Number HF5438.35
Dewey Decimal Classification 658.8/10028563
Summary This book provides a concise overview of the potential uses of artificial intelligence in sales: AI can find potential prospects, generate leads, identify customer needs, calculate buying probabilities -- and much more. But what is behind terms like Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing or Sales Management Intelligence? Where is the potential for sales organizations? And how will AI change sales? The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed October 10, 2022).
Available in Other Form Print version: 9783658382506
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Artificial intelligence (AI) in the sales context
Advantages and benefits of using AI software in sales
Opportunities and limitations of AI in sales
How AI supports the sales process
AI tools and their uses
How AI is changing the work in sales
Where the journey is heading.

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