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Church advertising, public relations and marketing in Twentieth-century America : retailing religion / John C. Hardin.

9783031130441 (electronic bk.)
3031130448 (electronic bk.)
303113043X
9783031130434

Cham : Palgrave Macmillan, 2022.

English

1 online resource

10.1007/978-3-031-13044-1 doi

BV652.23

254/.4

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianitys most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. .

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed January 5, 2023).

Histories of the sacred and the secular 1700-2000.

Print version: 9783031130434

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