International conference on managing business through web analytics / Soraya Sedkaoui, Mounia Khelfaoui, Rafika Benaichouba, Khalida Mohammed Belkebir, editors.
2022
ZA4235
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Title
International conference on managing business through web analytics / Soraya Sedkaoui, Mounia Khelfaoui, Rafika Benaichouba, Khalida Mohammed Belkebir, editors.
ISBN
9783031069710 (electronic bk.)
3031069714 (electronic bk.)
9783031069703
3031069706
3031069714 (electronic bk.)
9783031069703
3031069706
Published
Cham : Springer, 2022.
Language
English
Description
1 online resource (1 volume) : illustrations (colour).
Item Number
10.1007/978-3-031-06971-0 doi
Call Number
ZA4235
Dewey Decimal Classification
025.042072/7
Summary
This book presents the proceedings of the International Conference on Managing Business Through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses. Presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021); Provides an opportunity for academics from a range of disciplines and countries to share their research in Web Analytics; Includes a platform for industrials to redefine their innovations and applications.
Note
Includes index.
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Table of Contents
Introduction
Web data: Integration, Cleaning, Analysis, Visualization, and Security
Web Analytics Activities and Dynamics
Social Network Analysis and Graph Algorithms
Web Analytics, Big Data and the Internet of Things
Business Value Creation from Web and social media analytics
Conclusion.
Web data: Integration, Cleaning, Analysis, Visualization, and Security
Web Analytics Activities and Dynamics
Social Network Analysis and Graph Algorithms
Web Analytics, Big Data and the Internet of Things
Business Value Creation from Web and social media analytics
Conclusion.