Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers' Sharing Ability?
Who buys when and where? How channel design and consumer attributes influence customer journey outcomes
Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images
Deepening Branding Opportunities in VR-based Metaverses. A Qualitative Study
An Exploratory Study of Audiobook Discount Pricing
Assessing streamer attributes: Role of trust in purchase intention for live e-commerce
Advertising Value of Podcast Advertising
They Don't Do What They Say : The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products
How the quick commerce business model delivers convenience in online grocery retailing
Influencer Marketing Strategies In Foreign marketplaces
Analysis of the possibilities of implementing Bitcoin and other cryptocurrency payments at the university
How digital channels enhance firm internationalization: An explorative study on space tech startups
A Multiple-Case Study on the Role of CRM and Big Data in the Automotive Industry
Antecedents And Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research
How Technology Helps Farmers to Cater to Consumers - Channel Formats and Consumer Motives
The influence of digital storytelling using the Hero's Customer Journey communication technique on customer acquisition and retention
The Development of Online Shopping and Find-ing Information about Products in the Visegrad Four Countries
How Facebook's brand personality affects brand commitment and preference: The mediating role of self-image congruence
Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)
Covid-19 pandemic: The least factor affecting the Lebanese E-commerce
On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector
The impact of influencers on consumers' purchasing decisions when shopping online
Black Friday vs. Green Friday: A comparative sentiment analysis of Spanish social media users' perceptions
Analyzing the Retail In-store Environment: A Review of Available Technologies
Digital Marketing and E-Commerce A Bibliometric AnalysisThe influence of TikTok videos on German Gen Z consumers' attitude and purchase intention towards sustainable brands
Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The greatest marketing stunt of the century, or just hype driven vanity-metrics?
Traditional brands vs. born-digital brands: the case of the fashion industry.