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Table of Contents
Introduction
Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs)
Part I: Cases on Social Inequality
Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan
Case 2: NO ES DE HOMBRES (Thats Not Manly) A Campaign for Gender Equity in Mexico
Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance
Case 4: We Know What We Are Doing Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions
Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels
Case 6: YOU CANT ASK THAT: Asking and Understanding to Achieve more Inclusive Societies
Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal
Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization
Part Ii: Cases on Regional Inequalities
Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan
Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal
Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setbal, Portugal
Case 12: The Smart Destinations Model from The Perspective Of Social Marketing. The Case Study of Gijn as an Example
Case 13: Colors and a Pincho of Salt: The Sustainable Mexico Reborn Strategy for Enhancing Quality Education
Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption
Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project
Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption
Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet
Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles
Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Po.Come
Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter
Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation
Case 21: The Spanish Cancer Association: Supporting SDGs
Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.
Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs)
Part I: Cases on Social Inequality
Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan
Case 2: NO ES DE HOMBRES (Thats Not Manly) A Campaign for Gender Equity in Mexico
Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance
Case 4: We Know What We Are Doing Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions
Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels
Case 6: YOU CANT ASK THAT: Asking and Understanding to Achieve more Inclusive Societies
Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal
Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization
Part Ii: Cases on Regional Inequalities
Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan
Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal
Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setbal, Portugal
Case 12: The Smart Destinations Model from The Perspective Of Social Marketing. The Case Study of Gijn as an Example
Case 13: Colors and a Pincho of Salt: The Sustainable Mexico Reborn Strategy for Enhancing Quality Education
Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption
Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project
Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption
Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet
Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles
Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Po.Come
Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter
Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation
Case 21: The Spanish Cancer Association: Supporting SDGs
Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.