Selling to China : stories of success, failure, and constant change / Ker D. Gibbs, editor.
Gibbs, Ker D. editor.
2023
HF1604.Z4 S45 2023
Available Online

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Title Selling to China : stories of success, failure, and constant change / Ker D. Gibbs, editor.
ISBN 9789819919536 electronic book
9819919533 electronic book
9789819919529
9819919525
DOI https://doi.org/10.1007/978-981-99-1953-6
Published Singapore : Palgrave Macmillan, an imprint of Springer, [2023]
Language English
Description 1 online resource (xix, 193 pages) : illustrations (some color)
Other Standard Identifiers 10.1007/978-981-99-1953-6 doi
Call Number HF1604.Z4 S45 2023
Dewey Decimal Classification 382.0951073
Summary This book, edited by the immediate past president of the American Chamber of Commerce in Shanghai, is about the opportunities and challenges facing foreign companies operating in China. It includes stories about 3M pivoting to find new market opportunities, and a single tweet about pro-democracy protests in Hong Kong that nearly shuttered the NBA in China, leading to hundreds of millions in lost revenue. The United States and China seem locked in conflict, but readers may be surprised to learn how well many American businesses have been doing in what is the largest growth market in the world for many products. Today, GM sells more cars in China than in the United States; Tesla also does well but faces intense competition from Chinese EV makers. Selling to China is a collection of essays written by C-suite executives managing foreign companies in China. Each brings a unique perspective and explains the issues in a different industry. The editor, Ker Gibbs, first came to China in 1985 and worked in banking, consulting, and other roles giving him broad exposure to U.S.-China relations and issues American companies face in Asia.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from digital title page (viewed on July 19, 2023).
Added Author Gibbs, Ker D. editor.
Available in Other Form Print version: 9789819919529
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Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path
Chapter 1 Sports marketing and media
Chapter 2 China's Auto Industry and the Race to a Sustainable Future
Chapter 3 Digital Marketing in China
Chapter 4 Manufacturing and Supply Chain
Chapter 5 Industrial and Diversified Industries
Chapter 6 Industrial and Consumer Business.

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