Intro
Foreword: The Academic Story of Cipriano
Preface
Presentation
Book Contents
Acknowledgments
Contents
List of Contributors
List of Figures
List of Tables
Part I: Managing Mass Customization
Revisiting Form Postponement at the Operations-Marketing Interface: Form Postponement Types, Customer Utility and Sales Performance
1 Introduction
2 Literature Review
3 Form Postponement and Uncertainty Reduction: A Broader Perspective
4 Uncertainty Sources and Customers' Interrelated Preferences for Customization and Responsiveness

5 Linking Form Postponement, Customer Utility and Sales Performance: A Typological Theory
6 Linking Form Postponement Types and Mass-Customization Strategies
7 Discussion and Conclusion
7.1 Theoretical Implications
7.2 Limitations and Future Research Opportunities
7.3 Managerial Implications
References
The Role of SKU Management in Product Variety Reduction Projects
1 Introduction
2 Literature Background
2.1 Product Variety Management
2.2 SKU Management
3 Methodology
4 Case Study Findings
5 Discussion
6 Conclusion
References

The Internationalization of SME Production: Organizational Challenges and Strategic Opportunities
1 Introduction
2 Literature Review
3 Research Framework
4 Method
5 Manu-Intl and the Internationalization Process
6 Changes and Organizational Implications
6.1 Formalization
6.2 Assembling Process
6.3 Staff
6.4 Design Technology
6.5 Communication Technology
6.6 Self-awareness
6.7 Entrepreneurs' Mentality
6.8 Workers' Mentality
6.9 Production Department's Role
6.9.1 Sourcing
6.10 Designing
6.11 Regulations' Knowledge

6.12 Market Knowledge
6.13 Relationship Managers-Workers
6.14 Branding
6.15 Strategic Planning
7 Sustainable Competitive Advantages
7.1 Awareness of Internationalization Possibilities
7.2 Improved Complexity Management
7.3 Reduced Resistance to Change
7.4 Augmented International Open-Mindedness
7.5 Improved Branding Strategy: International but Flexible
7.6 The Increased Vision of the Future
8 Discussion and Conclusions
References
Interorganizational Enablers of Mass Customization: A Literature Review
1 Introduction
2 Method
3 Results

3.1 Variables Focused on Relationships with Customers
3.2 Variables Focused on Relationships with Suppliers
3.3 Variables on Relationships with the Entire Supply Chain or Other External Stakeholders
4 Discussion and Conclusion
References
The Ghost in the Machine: A Multi-method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency
1 Introduction
2 Study I: Development of an Interpretive Theoretical Model
2.1 Data Analysis
2.2 Prospecting
2.3 Blueprinting
2.4 Patching