Communication design and branding : a multidisciplinary approach / Nuno Martins, Daniel Raposo, editors.
Martins, Nuno, editor.; Raposo, Daniel, editor.
2023
HF5415.1255
Available Online

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Title
Communication design and branding : a multidisciplinary approach / Nuno Martins, Daniel Raposo, editors.
ISBN
9783031353857 (electronic bk.)
3031353854 (electronic bk.)
9783031353840
3031353846
DOI
https://doi.org/10.1007/978-3-031-35385-7
Published
Cham : Springer, 2023.
Language
English
Description
1 online resource (xii, 362 pages) : illustrations (some color).
Item Number
10.1007/978-3-031-35385-7 doi
Call Number
HF5415.1255
Dewey Decimal Classification
658.827
Summary
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed September 8, 2023).
Added Author
Martins, Nuno, editor.
Raposo, Daniel, editor.
Series
Springer series in design and innovation ; v. 32. 2661-8192
Available in Other Form
Communication Design and Branding
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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