Communication design and branding : a multidisciplinary approach / Nuno Martins, Daniel Raposo, editors.
Martins, Nuno, editor.; Raposo, Daniel, editor.
2023
HF5415.1255
Available Online

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Title Communication design and branding : a multidisciplinary approach / Nuno Martins, Daniel Raposo, editors.
ISBN 9783031353857 (electronic bk.)
3031353854 (electronic bk.)
9783031353840
3031353846
DOI https://doi.org/10.1007/978-3-031-35385-7
Published Cham : Springer, 2023.
Language English
Description 1 online resource (xii, 362 pages) : illustrations (some color).
Other Standard Identifiers 10.1007/978-3-031-35385-7 doi
Call Number HF5415.1255
Dewey Decimal Classification 658.827
Summary This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed September 8, 2023).
Added Author Martins, Nuno, editor.
Raposo, Daniel, editor.
Series Springer series in design and innovation ; v. 32. 2661-8192
Available in Other Form Communication Design and Branding
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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