Commodity Activism : Cultural Resistance in Neoliberal Times / ed. by Sarah Banet-Weiser, Roopali Mukherjee.
Banet-Weiser, Sarah, contributor.; Banet-Weiser, Sarah, editor.; Brough, Melissa M., contributor.; Cairns, Kate, contributor.; Castañeda, Mari, contributor.; Comella, Lynn, contributor.; Gotham, Kevin Fox, contributor.; Hearn, Alison, contributor.; Johnston, Josée, contributor.; King, Samantha, contributor.; Littler, Jo, contributor.; McMurria, John, contributor.; Molina-Guzmán, Isabel, contributor.; Mukherjee, Roopali, contributor.; Mukherjee, Roopali, editor.; Ouellette, Laurie, contributor.; Sturken, Marita, contributor.; Trope, Alison, contributor.
2012
HC79.C6 C6353 2012
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Linked Resource
Online Access
Details
Title
Commodity Activism : Cultural Resistance in Neoliberal Times / ed. by Sarah Banet-Weiser, Roopali Mukherjee.
ISBN
9780814763018
Published
New York, NY : : New York University Press, [2012]
Copyright
©2012
Language
English
Language Note
In English.
Description
1 online resource
Other Standard Identifiers
10.18574/nyu/9780814763018.001.0001 doi
Call Number
HC79.C6 C6353 2012
Dewey Decimal Classification
306.3
Summary
Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Added Author
Banet-Weiser, Sarah, contributor.
Banet-Weiser, Sarah, editor.
Brough, Melissa M., contributor.
Cairns, Kate, contributor.
Castañeda, Mari, contributor.
Comella, Lynn, contributor.
Gotham, Kevin Fox, contributor.
Hearn, Alison, contributor.
Johnston, Josée, contributor.
King, Samantha, contributor.
Littler, Jo, contributor.
McMurria, John, contributor.
Molina-Guzmán, Isabel, contributor.
Mukherjee, Roopali, contributor.
Mukherjee, Roopali, editor.
Ouellette, Laurie, contributor.
Sturken, Marita, contributor.
Trope, Alison, contributor.
Banet-Weiser, Sarah, editor.
Brough, Melissa M., contributor.
Cairns, Kate, contributor.
Castañeda, Mari, contributor.
Comella, Lynn, contributor.
Gotham, Kevin Fox, contributor.
Hearn, Alison, contributor.
Johnston, Josée, contributor.
King, Samantha, contributor.
Littler, Jo, contributor.
McMurria, John, contributor.
Molina-Guzmán, Isabel, contributor.
Mukherjee, Roopali, contributor.
Mukherjee, Roopali, editor.
Ouellette, Laurie, contributor.
Sturken, Marita, contributor.
Trope, Alison, contributor.
Series
Critical Cultural Communication ; ; 21
Available in Other Form
print 9780814764008
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Online Access
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Online Resources > Ebooks
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All Resources
Table of Contents
Frontmatter
Contents
Acknowledgments
Foreword
Introduction
Part One: Brand, Culture, Action
1. Brand Me "Activist"
2. "Free Self-Esteem Tools?"
3. Citizen Brand
4. Good Housekeeping
Part Two: Celebrity, Commodity, Citizenship
5. Make It Right?
6. Diamonds (Are from Sierra Leone)
7. Salma Hayek's Celebrity Activism
8. Mother Angelina
9. "Fair Vanity"
Part Three: Community, Movements, Politics
10. Civic Fitness
11. Eating for Change
12. Changing the World One Orgasm at a Time
13. Pay-for Culture
14. Feeling Good While Buying Goods
About the Contributors
Index
Contents
Acknowledgments
Foreword
Introduction
Part One: Brand, Culture, Action
1. Brand Me "Activist"
2. "Free Self-Esteem Tools?"
3. Citizen Brand
4. Good Housekeeping
Part Two: Celebrity, Commodity, Citizenship
5. Make It Right?
6. Diamonds (Are from Sierra Leone)
7. Salma Hayek's Celebrity Activism
8. Mother Angelina
9. "Fair Vanity"
Part Three: Community, Movements, Politics
10. Civic Fitness
11. Eating for Change
12. Changing the World One Orgasm at a Time
13. Pay-for Culture
14. Feeling Good While Buying Goods
About the Contributors
Index