Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley.
Kingsley, Mark (Creative director), author.; ProQuest (Firm)
2023
HF5415.1255 .K57 2023
Available Online

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Title
Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley.
Author
Kingsley, Mark (Creative director), author.
ISBN
9780760378212
0760378215
9780760378205
0760378207
Published
Beverly, MA : Rockport Publishers, an imprint of The Quarto Group, 2023.
Copyright
©2023
Language
English
Description
1 online resource (216 pages) : illustrations.
Call Number
HF5415.1255 .K57 2023
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Print version: 0760378207
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Online Access
Record Appears in
Online Resources > Ebooks
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