When ads work : new proof that advertising triggers sales / John Philip Jones.
1995
HF5823 .J719 1995 (Mapit)
Available at General Collection
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Details
Title
When ads work : new proof that advertising triggers sales / John Philip Jones.
Author
ISBN
0029166624
Publication Details
New York : Lexington Books, c1995.
Language
English
Description
xvi, 240 p. : ill. ; 25 cm.
Call Number
HF5823 .J719 1995
Dewey Decimal Classification
659.1
Note
Includes bibliographical references (p. 223-231) and index.
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