Golden arches east : McDonald's in East Asia / edited by James L. Watson.
Watson, James L.
1997
TX945.5.M33 G65 1997 (Mapit)
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Title Golden arches east : McDonald's in East Asia / edited by James L. Watson.
ISBN 0804732051 (alk. paper)
0804732058 (pbk. : alk. paper)
0804732078
Imprint Stanford, Calif. : Stanford University Press, 1997.
Language English
Description xvi, 256 p. : ill. ; 23 cm.
Call Number TX945.5.M33 G65 1997
Dewey Decimal Classification 338.7/61647955
Bibliography, etc. Note Includes bibliographical references (p. [239]-245) and index.
Added Author Watson, James L.
Record Appears in On-Campus Resources > Books
All Resources
Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson
McDonald's in Beijing: the localization of Americana / Yunxiang Yan
McDonald's in Hong Kong: consumerism, dietary change, and the rise of a children's culture / James L. Watson
McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. Wu
McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak
McDonald's in Japan: changing manners and etiquette / Emiko Obnuki-Tierney
Afterword: swallowing modernity / Sidney W. Mintz.

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