Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.
2001
HB615 .K64 2001 (Mapit)
Available at General Collection
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Details
Title
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.
ISBN
1578512212 (alk. paper)
Publication Details
Boston, Mass. : Harvard Business School Press, c2001.
Language
English
Description
469 p., [32] p. of plates : ill., maps ; 24 cm.
Call Number
HB615 .K64 2001
Dewey Decimal Classification
658.4/21
Bibliography, etc. Note
Includes bibliographical references (p. 341-445) and index.
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