The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank.
2002
QC877.5 .B38 2002 (Mapit)
Available at General Collection
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Details
Title
The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank.
Author
Batten, Frank, 1927-2009.
ISBN
1578515599 (alk. paper)
1578515998
1578515998
Publication Details
Boston : Harvard Business School Press, c2002.
Language
English
Description
xi, 276 p., [16] p. of plates : ill. (chiefly col.) ; 24 cm.
Call Number
QC877.5 .B38 2002
Dewey Decimal Classification
551.63/09
Note
Includes index.
Added Author
Cruikshank, Jeffrey L.
Record Appears in
On-Campus Resources > Books
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Table of Contents
Foundations
A new idea
Building the data path
Birthing pains
Flirting with extinction
The fast lane
Brand building and other adventures
Disruptive technologies
The Weather Channel in context.
A new idea
Building the data path
Birthing pains
Flirting with extinction
The fast lane
Brand building and other adventures
Disruptive technologies
The Weather Channel in context.