Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna.
2002
HF5415.5 .M3855 2002 (Mapit)
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Details
Title
Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna.
Author
McKenna, Regis.
ISBN
1578512441 (alk. paper)
Imprint
Boston, Mass. : Harvard Business School Press, c2002.
Language
English
Description
xv, 252 p. ; 24 cm.
Call Number
HF5415.5 .M3855 2002
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references (p. 227-236) and index.
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