Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobé.
2001
HD69.B7 .G62 2001 (Mapit)
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Details
Title
Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobé.
Author
Gobé, Marc.
ISBN
1581150784
Publication Details
New York : Allworth Press, c2001.
Language
English
Description
xxxii, 319 p. : ill. ; 24 cm.
Call Number
HD69.B7 .G62 2001
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 307-312) and index.
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