A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White.
2002
HF1416 .W48 2002 (Mapit)
Available at General Collection
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Details
Title
A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White.
Author
ISBN
1885073607
Publication Details
Novato, Calif. : World Trade Press, c2002.
Language
English
Description
x, 182 p. ; 26 cm.
Call Number
HF1416 .W48 2002
Dewey Decimal Classification
658.8/48
Bibliography, etc. Note
Includes bibliographical references (p. 181-182).
Series
The Short course in international trade series
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