Momentum : how companies become unstoppable market forces / Ron Ricci, John Volkmann.
HF5415 .R5416 2003 (Mapit)
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Details
Title
Momentum : how companies become unstoppable market forces / Ron Ricci, John Volkmann.
Author
Ricci, Ron.
ISBN
157851522X (alk. paper)
Publication Details
Boston : Harvard Business School Press, c2003.
Language
English
Description
xi, 206 p. : ill. ; 22 cm.
Call Number
HF5415 .R5416 2003
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 189-192) and index.
Added Author
Volkmann, John.
Record Appears in
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Table of Contents
Why momentum?
The "billion-dollar formula"
Building mass
Gaining speed
Setting direction
Postscript : momentum, the dot-com bust, and Enronitis.
The "billion-dollar formula"
Building mass
Gaining speed
Setting direction
Postscript : momentum, the dot-com bust, and Enronitis.