The Blackwell encyclopedic dictionary of marketing [electronic resource] / edited by Barbara R. Lewis and Dale Littler.
1999
HF5415 .B4552 1999eb
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Details
Title
The Blackwell encyclopedic dictionary of marketing [electronic resource] / edited by Barbara R. Lewis and Dale Littler.
Edition
[Pbk. ed., 1999].
ISBN
0631227725 (electronic bk.)
Publication Details
Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, c1997.
Language
English
Description
1 online resource (274 p.)
Call Number
HF5415 .B4552 1999eb
Dewey Decimal Classification
380.1/03
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Lewis, Barbara R.
Littler, Dale.
Littler, Dale.
Series
Blackwell encyclopedia of management (2nd ed.)
Available in Other Form
Blackwell encyclopedic dictionary of marketing.
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