Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.
Dyer, Davis.; Dalzell, Frederick.; Olegario, Rowena.
2004
HD9999.S74 P738 2004 (Mapit)
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Title Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.
Author Dyer, Davis.
ISBN 1591391474
Publication Details Boston, Mass. : Harvard Business School Press, c2004.
Language English
Description x, 467 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Call Number HD9999.S74 P738 2004
Dewey Decimal Classification 338.7/67
Bibliography, etc. Note Includes bibliographical references (p. 429-453) and index.
Added Author Dalzell, Frederick.
Olegario, Rowena.
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Getting started, 1837-1890
From commodities to consumer goods
Assembling the elements of the enterprise, 1890-1945
Science in the washing machine
An explosion in consumer products
Procter & Gamble reinvents the paper products business
Crest: a therapeutic breakthrough in oral care
Learning from Augusta, Lima, and Albany
Competition and global expansion
Learning to compete in Japan
The diaper wars
En río revuelto
Pantene
Reshaping Proctor & Gamble
Rewriting the rules
Winning in the white space
Ivory, Crest, and Olay
Prescription for growth in health care
Challenges in China
Epilogue: Principles of brand building.

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