Diversity in advertising [electronic resource] : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
2004
HF5822 .D59 2004eb
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Details
Title
Diversity in advertising [electronic resource] : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
ISBN
1410610071 (electronic bk.)
Publication Details
Mahwah, N.J. : Lawrence Erlbaum, 2004.
Language
English
Description
1 online resource (xxi, 447 p.) : ill.
Call Number
HF5822 .D59 2004eb
Dewey Decimal Classification
659.1/08
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Series
Advertising and consumer psychology.
Available in Other Form
Diversity in advertising.
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