Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.
Shields, Vickie Rutledge.; Heinecken, Dawn.
2002
P96.G44 S54 2002 (Mapit)
Available at General Collection

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Title Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.
Author Shields, Vickie Rutledge.
ISBN 0812217918 (pbk. : alk. paper)
0812236319 (alk. paper)
Imprint Philadelphia : University of Pennsylvania Press, c2002.
Language English
Description xvi, 206 p. : ill. ; 23 cm.
Call Number P96.G44 S54 2002
Dewey Decimal Classification 305.3
Bibliography, etc. Note Includes bibliographical references (p. [187]-195) and index.
Added Author Heinecken, Dawn.
Record Appears in On-Campus Resources > Books
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1. Theory and method
2. Stereotypes and body parts : advertising content
3. What do ads teach us about gender
4. Signs of the times : a semiotics of gender ads
5. Weighing in and measuring up
6. Elizabeth's story
7. Differences within gender : manufacturing distance - 8. Interventions and changes
9. Final thoughts.

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