Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.
Stinnett, Bill.
2005
HF5415.32 .S75 2005 (Mapit)
Available at General Collection

Items

Details

Title Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.
Author Stinnett, Bill.
ISBN 0071441883 (pbk. : alk. paper)
Imprint New York : McGraw-Hill, c2005.
Language English
Description xxiv, 261 p. : ill. ; 23 cm.
Call Number HF5415.32 .S75 2005
Dewey Decimal Classification 658.8/342
Linked Resources Publisher description
Contributor biographical information
Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Why customers buy
What customers think about
What customers really want
How customers perceive value and risk
The cause and effect of business value
The value of customer relationships
How customers buy
The sales process
redefined
Anatomy of a buying decision
Reverse-engineering the buying process
Elevating the buying process
Accelerating the buying process.

Browse Subjects

Show more subjects...

Statistics

from
to
Export