Brand hijack : marketing without marketing / Alex Wipperfürth.
2005
HD69.B7 W553 2005 (Mapit)
Available at General Collection
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Details
Title
Brand hijack : marketing without marketing / Alex Wipperfürth.
Author
Wipperfürth, Alex.
ISBN
1591840783 (alk. paper)
Publication Details
New York : Portfolio, 2005.
Language
Spanish
Description
vii, 280 p. : ill. ; 24 cm.
Call Number
HD69.B7 W553 2005
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 259-270) and index.
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