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Marketbuster strategies
Transform the customers' experience
Transform your offerings and their attributes
Re-define your profit drivers
Exploit industry shifts
Exploit emerging opportunities
Executing marketbusters
Case study : Royal Insurance Italy Marketbusters
Appendix the 40 strategic moves.
Transform the customers' experience
Transform your offerings and their attributes
Re-define your profit drivers
Exploit industry shifts
Exploit emerging opportunities
Executing marketbusters
Case study : Royal Insurance Italy Marketbusters
Appendix the 40 strategic moves.