Marketbusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.
McGrath, Rita Gunther.; MacMillan, Ian C., 1940-
2005
HD30.28 .M3838 2005 (Mapit)
Available at General Collection

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Title Marketbusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.
Author McGrath, Rita Gunther.
ISBN 1591391237 (alk. paper)
Imprint Boston, Mass. : Harvard Business School Press, c2005.
Language English
Description viii, 264 p. ; 25 cm.
Call Number HD30.28 .M3838 2005
Dewey Decimal Classification 658.4/012
Bibliography, etc. Note Includes bibliographical references (p. 237-244) and index.
Added Author MacMillan, Ian C., 1940-
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Marketbuster strategies
Transform the customers' experience
Transform your offerings and their attributes
Re-define your profit drivers
Exploit industry shifts
Exploit emerging opportunities
Executing marketbusters
Case study : Royal Insurance Italy Marketbusters
Appendix the 40 strategic moves.

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