The basis for competitive lifestyle market segmentation strategies
Lifestyles and decision making
Purchasing behavior
Changing values and lifestyles
Subcultural segmentation and targeting changing lifestyles of the singles market
Targeting the changing lifestyles of children, tweens, teens, and college markets
Targeting the changing lifestyles of the senior market
Culture and targeting the changing lifestyles of the Black and Hispanic markets
Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.