Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
2004
GT3405 .M5513 2004 (Mapit)
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Details
Title
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
Author
Mikunda, Christian.
Uniform Title
Marketing spuren. English
ISBN
0749442565
Publication Details
London ; Sterling, VA : Kogan Page, c2004.
Language
English
Description
xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
Call Number
GT3405 .M5513 2004
Dewey Decimal Classification
659
Note
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Bibliography, etc. Note
Includes bibliographical references (p. [201]) and index.
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