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Details
Title
Marketing / James L. Heskett.
Author
Heskett, James L.
ISBN
0023539402
Publication Details
New York : Macmillan, c1976.
Language
English
Description
xiii, 610 p. : ill. ; 24 cm.
Call Number
HF5415 .H42
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographies and index.
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