Media monoliths : how great media brands thrive and survive / Mark Tungate.
2005
P96.E25 T86 2005 (Mapit)
Available at General Collection
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Details
Title
Media monoliths : how great media brands thrive and survive / Mark Tungate.
Author
Tungate, Mark, 1967-
ISBN
0749444789 (pbk.)
9780749444785 (pbk.)
9780749444785 (pbk.)
Publication Details
London : Kogan Page, 2005.
Language
English
Description
261 p., [16] p. of plates : col. ill. ; 24 cm.
Call Number
P96.E25 T86 2005
Dewey Decimal Classification
338.4730223
Note
Originally published: 2004.
Bibliography, etc. Note
Includes bibliographical references and index.
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