Result 9 of 9
The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.
Rapaille, Clotaire.
2006
HM1041 .R37 2006 (Mapit)
Available at General Collection

Items

Details

Title The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.
Author Rapaille, Clotaire.
Edition 1st ed.
ISBN 0767920562 (alk. paper)
9780767920568
Imprint New York : Broadway Books, c2006.
Language English
Description x, 208 p. ; 25 cm.
Call Number HM1041 .R37 2006
Dewey Decimal Classification 305.8
Summary DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help Nestlé introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself.
Note Includes index.
Linked Resources Contributor biographical information
Publisher description
Sample text
Record Appears in On-Campus Resources > Books
All Resources
The birth of a notion
The growing pains of an adolescent culture : the codes for love, seduction, and sex
Living on the axis : the codes for beauty and fat
First comes survival : the codes for health and youth
Moving beyond the biological scheme : the codes for home and dinner
Working for a living : the codes for work and money
Learning to live with it : the codes for quality and perfection
More is more : the codes for food and alcohol
Just put that alibi on my gold card : the codes for shopping and luxury
Who do these upstarts think they are? : the codes for America in other cultures
Parting of the Red Sea optional : the code for the American presidency
Never growing up, never giving up : the code for America.

Browse Subjects

Show more subjects...

Statistics

from
to
Export