The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess.
Siess, Judith A.
2003
Z716.3 .S54 2003 (Mapit)
Available at General Collection

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Title The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess.
Author Siess, Judith A.
ISBN 0838908489 (pbk. : alk. paper)
9780838908488 (pbk. : alk. paper)
Imprint Chicago : American Library Association, 2003.
Language English
Description xvi, 154 p. ; 23 cm.
Call Number Z716.3 .S54 2003
Dewey Decimal Classification 021.7
Summary Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
Bibliography, etc. Note Includes bibliographical references (p. 123-146) and index.
Record Appears in On-Campus Resources > Books
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The primacy of customer service and other basics
Doing the groundwork : marketing
Publicity : the tangibles
Public relations : the personal touch
Advocacy : putting it all together.

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